{"id":593,"date":"2026-02-12T15:58:09","date_gmt":"2026-02-12T15:58:09","guid":{"rendered":"https:\/\/clark2025.hulldesign.co.uk\/?p=593"},"modified":"2026-02-12T18:41:29","modified_gmt":"2026-02-12T18:41:29","slug":"post-one-design-research","status":"publish","type":"post","link":"https:\/\/clark2025.hulldesign.co.uk\/?p=593","title":{"rendered":"Post One : Design Research"},"content":{"rendered":"\n
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colour , tone and direction<\/em><\/span><\/strong><\/h2>\n\n\n\n
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For my direction, I think based on my research that I want to have a minimalist style that is straight to the point and functional. I want to have a system that is understandable, consistent, and throughout while still maintaining a stylish look for the users to enjoy, drawing them to the app while providing a fun functional user experience. <\/p>\n\n\n\n

Colour<\/strong><\/p>\n\n\n\n

For colour, I think I am going to have a colour palette for the main pages being simple with 5 colours. One bright, vibrant colour to show the main thing and purpose at the time, with 2 lighter colours with a light and dark shade for the font and titles in the app, and finally, a darker colour with the same lighter and darker shades for the sections and backgrounds. <\/p>\n\n\n\n

Tone<\/strong><\/p>\n\n\n\n

For the tone of the app, I want to have a calm tone that allows you to navigate the app easily and understand what you are doing. I want to do this by implementing a simple colour palette for the main pages, and then I want the fun, functional tone set with custom designs for artist and vendor selections, making the full experience unique and fun. <\/p>\n\n\n\n

Direction<\/strong><\/p>\n\n\n\n

For my direction, I want to use my tone and colour ideas to make a streamlined app that is functional and enjoyable with a unique experience for users from the easy navigation to the enjoyable pages. I want to do this by following a simple colour palette with a calm and forward-thinking tone. I think this will allow my app to be likable and easy for users. <\/p>\n\n\n\n

User Personas <\/em><\/span><\/strong><\/h2>\n\n\n\n
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For my research, I have created two different user personas. One user persona is Alice Spade, a 22-year-old uni student. I created this persona because it is a lot like an average festival customer. Festivals are full of unique students and people of similar ages. Secondly, I created The Steve Reed, a 36-year-old sparky. This persona is made to contrast the uni student, having different music tastes and different personality traits, being more reserved and willing to spend a little more. This creates two separate user personas, which allows me to explore different app concepts.\u00a0<\/p>\n\n\n\n

App Concept Ideas From Personas <\/p>\n\n\n\n

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  • Price comparison<\/li>\n\n\n\n
  • security features\u00a0<\/li>\n\n\n\n
  • quality = price filter (maybe based on reviews )<\/li>\n\n\n\n
  • Genre Filteration\u00a0<\/li>\n\n\n\n
  • Low populated area tracking (map maybe or special tickets)<\/li>\n\n\n\n
  • Minimalist design\u00a0<\/li>\n\n\n\n
  • variation in genre and stages (not one centralized stage )<\/li>\n<\/ul>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    colour , tone and direction For my direction, I think based on my research that I want to have a minimalist style that is straight to the point and functional. I want to have a system that is understandable, consistent, and throughout while still maintaining a stylish look for the users to enjoy, drawing them […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-593","post","type-post","status-publish","format-standard","hentry","category-posts-for-prototyping-user-interfaces"],"_links":{"self":[{"href":"https:\/\/clark2025.hulldesign.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clark2025.hulldesign.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clark2025.hulldesign.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clark2025.hulldesign.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clark2025.hulldesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=593"}],"version-history":[{"count":2,"href":"https:\/\/clark2025.hulldesign.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/593\/revisions"}],"predecessor-version":[{"id":623,"href":"https:\/\/clark2025.hulldesign.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/593\/revisions\/623"}],"wp:attachment":[{"href":"https:\/\/clark2025.hulldesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clark2025.hulldesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clark2025.hulldesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}