{"id":272,"date":"2025-11-22T00:04:53","date_gmt":"2025-11-22T00:04:53","guid":{"rendered":"https:\/\/clark2025.hulldesign.co.uk\/?page_id=272"},"modified":"2025-12-09T13:55:34","modified_gmt":"2025-12-09T13:55:34","slug":"online-conceptual-editorial-masthead-logo-design","status":"publish","type":"page","link":"https:\/\/clark2025.hulldesign.co.uk\/?page_id=272","title":{"rendered":"Online Conceptual Editorial Masthead (Logo) Design"},"content":{"rendered":"\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"222\" data-id=\"423\" src=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-1-300x222.png\" alt=\"\" class=\"wp-image-423\" srcset=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-1-300x222.png 300w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-1.png 716w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"222\" data-id=\"425\" src=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-2-300x222.png\" alt=\"\" class=\"wp-image-425\" srcset=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-2-300x222.png 300w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-2.png 716w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9d23865391e267293e6376e093ac8d22\">for my editorial mast head I wanted to have the logo I had created be inspired by a form of nature in a way and when thinking for ideas I had the idea of having the &#8221; the weekend &#8221; title be in the typeface for the titles in my magazine. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Screenshot-2025-11-25-at-21.10.55-1024x350.png\" alt=\"\" class=\"wp-image-426\" srcset=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Screenshot-2025-11-25-at-21.10.55-1024x350.png 1024w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Screenshot-2025-11-25-at-21.10.55-300x103.png 300w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Screenshot-2025-11-25-at-21.10.55-768x263.png 768w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Screenshot-2025-11-25-at-21.10.55-1536x526.png 1536w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Screenshot-2025-11-25-at-21.10.55-2048x701.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-a1cac91b76f01d5b9f367fb3ac7d0b15\">After having this idea I decided I wanted a logo that could be shared across all three of my covers. When looking for inspiration I wanted to have something that I could even partially link to nature so my idea was to have a design based of gardens in the way that they are uniform and carefully planned out the plants are place in the way the gardener wants and are aligned nicely.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1580600301354-0ce8faef576c?fm=jpg&amp;q=60&amp;w=3000&amp;ixlib=rb-4.1.0&amp;ixid=M3wxMjA3fDB8MHxzZWFyY2h8MTh8fGdhcmRlbnxlbnwwfHwwfHx8MA%3D%3D\" alt=\"brown brick pathway between green plants during daytime\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1558293842-c0fd3db86157?fm=jpg&amp;q=60&amp;w=3000&amp;ixlib=rb-4.1.0&amp;ixid=M3wxMjA3fDB8MHxzZWFyY2h8M3x8Z2FyZGVufGVufDB8fDB8fHww\" alt=\"purple flower bloom during daytime\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1572085313466-6710de8d7ba3?fm=jpg&amp;q=60&amp;w=3000&amp;ixlib=rb-4.1.0&amp;ixid=M3wxMjA3fDB8MHxzZWFyY2h8Nnx8Z2FyZGVufGVufDB8fDB8fHww\" alt=\"empty hallway\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1534710961216-75c88202f43e?fm=jpg&amp;q=60&amp;w=3000&amp;ixlib=rb-4.1.0&amp;ixid=M3wxMjA3fDB8MHxzZWFyY2h8Mnx8Z2FyZGVufGVufDB8fDB8fHww\" alt=\"purple petaled flowers\"\/><\/figure>\n<\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-ebe55b6e887425b5fcbb665abbe68ea5\">The idea I wanted to follow with the gardens having an organized Layout I implemented this in  to my logo design with the organization of the letters I aligned each f the letters to each other giving them a nice thoughtful connection of all the letter inspired by the idea of gardening and the neatness of the hobby. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"757\" src=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-2@2x-1024x757.png\" alt=\"\" class=\"wp-image-428\" srcset=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-2@2x-1024x757.png 1024w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-2@2x-300x222.png 300w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-2@2x-768x568.png 768w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-2@2x.png 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-891f38608caefb3639bc91e62f2ee925\">I decided to have the white logo be the main logo for my cover spreads as I thought it would stand out the most on the light backgrounds I was applying it to on the front covers as I thought the black while it would be visible I think that it would have been less visible and not as pleasant either way so I decided to have the white version of the logo be the main after testing the black and  against the colours I was using in my cover designs. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"1024\" src=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-15.19.08-980x1024.png\" alt=\"\" class=\"wp-image-430\" srcset=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-15.19.08-980x1024.png 980w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-15.19.08-287x300.png 287w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-15.19.08-768x803.png 768w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-15.19.08-1024x1070.png 1024w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-15.19.08.png 1258w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-e1054bccc06c8db2ca96f7ef7d77a41a\">The Font I used to create the logo was the impact typeface as I thought after testing some Fonts that it would fit best for what I wanted to do based on my ideas and experimentation I decided impact is the best way to execute the logo design I wanted to achieve, as it was minimalist bold and legible while standing out even in heavy compositions <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"429\" src=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-15.28.20-1024x429.png\" alt=\"\" class=\"wp-image-435\" srcset=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-15.28.20-1024x429.png 1024w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-15.28.20-300x126.png 300w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-15.28.20-768x322.png 768w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-05-at-15.28.20.png 1491w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"471\" height=\"201\" data-id=\"431\" src=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-3.png\" alt=\"\" class=\"wp-image-431\" srcset=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-3.png 471w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-3-300x128.png 300w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" data-id=\"433\" src=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-5-1024x603.png\" alt=\"\" class=\"wp-image-433\" style=\"width:415px;height:auto\" srcset=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-5-1024x603.png 1024w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-5-300x177.png 300w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-5-768x452.png 768w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-5.png 1521w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"138\" src=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-4.png\" alt=\"\" class=\"wp-image-432\" srcset=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-4.png 370w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-4-300x112.png 300w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-d0909f14e34fe263e1086c1d5aa51607\">Finally I decided to split the word &#8220;weekend&#8221; into the words &#8220;week&#8221; and &#8220;end&#8221; because I thought it would give a nice track for the eyes to follow also it would allow the logo to stop from being too stretched out and finally <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/dsign-inpiration-1024x577.png\" alt=\"\" class=\"wp-image-440\" srcset=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/dsign-inpiration-1024x577.png 1024w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/dsign-inpiration-300x169.png 300w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/dsign-inpiration-768x433.png 768w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/dsign-inpiration-1536x865.png 1536w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/dsign-inpiration-2048x1154.png 2048w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/dsign-inpiration-1280x720.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-df2ff132dd3ce6f603b26fcd2eaa1bca\">For my Overall plan for my logo I had the idea of linking it in with the nature theme of the magazine but I ultimately decided to have the finally thing relate in a less obvious way my logo is bold minimalist and adaptive, this reflects the theme in more ways then one as Nature manages to portray those traits constantly with bold colours and shapes that managed to create appealing structures it also is able to adapt and to its surroundings to survive I wanted my logo to portray this with its bold Typing and its minimalist nature making it able to adapt and fit into many different environments of Magazines and cover designs. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong><span style=\"text-decoration: underline;\"><em>Final Logo <\/em><\/span><\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"716\" height=\"530\" src=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-2-1.png\" alt=\"\" class=\"wp-image-446\" srcset=\"https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-2-1.png 716w, https:\/\/clark2025.hulldesign.co.uk\/wp-content\/uploads\/2025\/12\/Asset-2-1-300x222.png 300w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>for my editorial mast head I wanted to have the logo I had created be inspired by a form of nature in a way and when thinking for ideas I had the idea of having the &#8221; the weekend &#8221; title be in the typeface for the titles in my magazine. After having this idea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-272","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/clark2025.hulldesign.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clark2025.hulldesign.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clark2025.hulldesign.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clark2025.hulldesign.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clark2025.hulldesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=272"}],"version-history":[{"count":11,"href":"https:\/\/clark2025.hulldesign.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/272\/revisions"}],"predecessor-version":[{"id":448,"href":"https:\/\/clark2025.hulldesign.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/272\/revisions\/448"}],"wp:attachment":[{"href":"https:\/\/clark2025.hulldesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}